I Tried the New York Times’ Perfect Cinnamon Toast Recipe (All I Have to Say Is *WOW*) (2024)

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Recipe Review

Sara Tane

Sara Tane

Sara Tane is a food writer and private chef based in Los Angeles, CA (with her dog, Pepper). She is a graduate of the Institute of Culinary Education and has written for Food52, Good Housekeeping, Cooking Light, and AllRecipes. She also has a serious thing for oysters.

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published May 21, 2021

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I Tried the New York Times’ Perfect Cinnamon Toast Recipe (All I Have to Say Is *WOW*) (1)

There is no stronger bond than a shared, nostalgic food memory. That’s why when I saw all the buzz over the cinnamon toast recipe recently shared by the New York Times, I felt incredibly excluded. Cinnamon toast … crunch? Like the cereal? What is cinnamon toast and why is everyone suddenly coming forward that this was their go-to after-school snack? I have not one single memory of ever making this. Is everyone around me secretly making this at home and not telling me? I have so many questions. With that said, it does look amazing, so at the ripe age of 27, I thought it was time to give this *allegedly* famous sweet snack a try.

How to Make the New York Times’ Cinnamon Toast

The beauty of cinnamon toast is that it’s quick, easy, and uses only four simple ingredients: butter, bread, cinnamon, and sugar. To start, you’ll need to make cinnamon sugar, which, in a shocking turn of events, is a mixture of cinnamon and sugar. Next, you’ll need to melt butter in a large pan over medium-low heat. The recipe doesn’t specify an exact measurement of butter, which I appreciate — it should just be enough to coat the bottom of the skillet.

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Then, lay down as many slices of white or brioche bread that you can fit and cook it until the pan side is lightly toasted. Flip the bread so that the other side is toasted, adding more butter to the pan as needed. With the first toasted side up, you’ll top it off with some cinnamon sugar. Once the second side is toasted, you’ll flip the bread once more so that the cinnamon sugar is making direct contact with the pan. Once the sugar has lightly caramelized, you’ll toss the toast onto a plate and finish it off with some more cinnamon sugar.

This recipe requires you to interact with what you’re cooking. Is the bread getting too dark or burning? Turn the heat down. Does the bread look dry? Add a bit more butter. Is the sugar caramelized yet? If not, let it cook until it’s a deep, golden-brown. Your cinnamon toast will tell you what it needs — all you need to do is listen.

Get the recipe: Cinnamon Toast from the New York Times

My Honest Review of the New York Times’ Cinnamon Toast

Wow. I feel inclined to contact literally every person I went to middle school with and ask them if they ever made this as an after-school snack (and if they did, why were they withholding such sacred intellectual property?). Cinnamon toast is not only painfully quick and simple — it’s also amazing. Frankly, it’s probably for the best that young Sara was not aware of this snack, because she probably wouldn’t have eaten anything else.

If you have some spare time, I highly recommend that you check out the IG stories that @nytcooking posted alongside this recipe. In these stories, recipe developer Ali Slagle delves into the history of cinnamon toast and her process for creating this seemingly simple (but not quite) recipe. I appreciate that she went for a pan-fry method because I firmly believe that pan-fried bread is the only worthwhile way to prepare bread (plus, I don’t have a toaster).

My #1 Tip for Making This Recipe

Just make it. Don’t add anything else. Do it now. Listen, I could sit here and tell you all the clever ways to jazz this up with other spices and condiments, but I am absolutely not going to, because you shouldn’t. The beauty of cinnamon toast is its simplicity, and I have no business fixing something that isn’t broken. My advice to you is to grab a loaf of white bread and to go make a slice now. I might not have made this as a kid (and I now resent any childhood friend that knew about this and didn’t share this knowledge with me), but I sure will, now.

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Recipe Review

I Tried the New York Times’ Perfect Cinnamon Toast Recipe (All I Have to Say Is *WOW*) (2024)

FAQs

Why is Cinnamon Toast Crunch bad for you? ›

NOT THAT: Cinnamon Toast Crunch is a sugar bomb to say the least. Just touching it can rub a gram of 2 of sugar on to your finger tips.. It may contain “real cinnamon” but it has loads of other junk like sugar, fructose, maltodextrin and dextrose (all sneaky little names of unhealthy sugars).

Are Cini Minis the same as Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch (CTC), known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé.

Did Cinnamon Toast Crunch change? ›

The Cinnamon Toast Crunch and Cheerios in your bowl won't look or taste any different but General Mills has announced a change to those and its other cereals. Those two cereals “now deliver 20% of the daily value of vitamin D - twice the previous amount ...” the brand said.

What company makes Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch– Brands – Food we make - General Mills.

What is the healthiest cereal? ›

This article will cover the 14 healthiest cereals you can eat.
  • Ezekiel 4:9 Sprouted Grain Cereals. ...
  • Nature's Path Organics Superfood Cereals. ...
  • Barbara's Shredded Wheat Cereal. ...
  • Arrowhead Mills Spelt Flakes. ...
  • Cauliflower “oatmeal” ...
  • DIY peanut butter puffs cereal. ...
  • Love Grown Original Power O's. ...
  • DIY flax chia cereal.

What ingredient is in Cinnamon Toast Crunch? ›

Nutrition Facts

INGREDIENTS: Cinnamon Toast Crunch® Cereal (Whole Grain Wheat, Sugar, Rice Flour, Canola Oil, Fructose, Maltodextrin, Dextrose, Salt, Cinnamon, Trisodium Phosphate, Soy Lecithin, Caramel Color, Bht Added To Preserve Freshness.

What was the old name for Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch, known as Croque-Cannelle in French Canada and Curiously Cinnamon in the UK (previously Cinnamon Grahams), and as a variant called Cini Minis in other European and Latin American countries, is a brand of breakfast cereal produced by General Mills and Nestlé. The cereal was first produced in 1984.

Is French Toast Crunch the same as Cinnamon Toast Crunch? ›

The pieces of French Toast Crunch are generally thinner and crispier than the pieces of Apple Cinnamon or Blueberry or Strawberry Toast Crunch, which means the French Toast Crunch is actually crunchier when you take a bite. Plus, it tastes exactly like you think it might, with cinnamon and maple syrup.

Is Cinnamon Toast Crunch real cinnamon? ›

Made with real cinnamon-sparkly goodness, this cereal is so delicious you'll want to crunch around the clock!

What celebrity likes Cinnamon Toast Crunch? ›

Taylor Swift - Shaking it Off with Cereal 🎤

In a 2014 Rolling Stone interview, Taylor mentioned that her favorite late-night snack is a bowl of Cinnamon Toast Crunch.

When did they discontinue French Toast Crunch? ›

The iconic cereal was discontinued in 2006 and reintroduced in 2014 but.

What is the most popular cereal? ›

The Latest Most Popular Cereals Statistics Explained
  • Honey Nut Cheerios is the most popular cereal in America.
  • 43.37 million people consumed Honey Nut Cheerios in 2020.
  • Cheerios is the second most popular cereal in America.
  • Frosted Flakes is the third most popular cereal, consumed by over 40 million consumers in 2020.
Feb 7, 2024

Does Kellogg's own Cinnamon Toast Crunch? ›

General Mills, which already held a trademark for Cinnamon Toast Crunch cereal, asked the U.S. Patent and Trademark Office in 2000 to extend the use of that name to a food bar. Kellogg opposed the request, but a trademark appeal board ruled for General Mills in September.

Does Cinnamon Toast Crunch have more sugar than Froot Loops? ›

Cinnamon Toast Crunch Serving size: 31 gramsSugars: 9 grams0. 29 grams of sugar per dry ounceThis wouldn't fly by CACFP standards. 8. Froot LoopsServing size: 39 gramsSugars: 12 grams0.

Why is BHT added to cereal? ›

Food manufacturers add butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT) to foods like cereal and other dry goods to help the fats in these products stay fresher longer. Both BHA and BHT are antioxidants, which means they can provide some protection from the damaging effects of oxygen exposure.

How nutritious is Cinnamon Toast Crunch? ›

Cinnamon Toast Crunch
Total Carbohydrate32.70 g11%
Dietary Fiber1.70 g7%
Sugars14.10 g
Protein2.10 g
9 more rows

Why Cinnamon Toast Crunch is a good cereal? ›

CTC is sweet, spicy and has a decent amount of salt to give it complexity (if anything, I'd like a teeny bit more). While it sogs relatively quickly, the soft pabulum that remains is still tasty, and sloughs off just enough of that cinnamon and sugar to make a satisfying bowl of cereal milk.

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