The world is changing faster than we know it. With the rise of the internet, multi-million dollar businesses seem to be springing up overnight. And with these new businesses, come new billion-dollar industries as well.
When COVID entered the scene, people had the realization that business didn’t need to be done in person anymore. Things we once saw as impossible became possible. The opportunities became endless.
Because of this change, sales (and specifically high ticket sales) will never be the same.
That’s right. No more door-to-door knocking; no more cold calling; no more bullsh*t (excuse my French!).
In this article, I want to give you a high-level overview of what High Ticket Sales is, how it came to be what it is today, the growth trajectory of the High Ticket Sales industry, and answer a few common questions about it.
- My Journey to High Ticket Sales
- What is High Ticket Sales?
- The History of High Ticket Sales
- Growth Predictions for the High Ticket Sales Industry
- An Ideal Opportunity for the Right Person
- FAQ on High Ticket Sales
But first, I want to share a quick trip down memory lane so you can see how I got to this amazing opportunity:
My Journey to High Ticket Sales
Door to Door Sales vs. High Ticket Sales
When I started in sales, it was a grind. I started selling educational books door to door. The biggest problem with generating more sales was that I had to find my own leads. Those “leads” were the next house on the street.
Young and naive, I figured this was just the way it had to be. But as a youth, I was hungry too. I hit the pavement hard, and quickly realized I had a knack for selling.
Grind, grind, grind. Then a little chunk of money.
After that experience in college, I shifted to the insurance industry and went business to business. I cold-called in-person every single day.
Grind, grind, grind. Then a bit bigger chunk of money. In sales lingo, “I ate what I killed.”
Maybe people in sales can relate, but let me tell you, it makes me really appreciate what I am about to share with you.
After about 5 years, I thought to myself “there has to be a more efficient way of selling.”
And that’s when I discovered the industry of High Ticket Sales. A friend recommended a career he didn’t really know much about, because no one did. There was no title, no industry, it was really a feeling of stepping into the jungle, entering the unknown.
I remember it like yesterday, “Hey man, I hear you wanna leave the Insurance industry… I know a guy who started a really cool company. He said he is looking to hire a remote closer.”
Remote closer… I mean shoot if I could work from home that would be a dream. I’d been out hustling all my life. I couldn’t imagine what it would be like to work from home.
I applied, and after the interview process, I was offered the opportunity that unknowingly would change my life forever.
What is High Ticket Sales?
In the industry of High Ticket Sales, a business sells high-value products or services for a premium price. Without explaining every offer on the market, I’ll make this general statement: most offers you’ll come across are selling some sort of education.
These offers and businesses can help level you up or your business up. Fitness coaching, business coaching, leadership coaching, the list goes on and on. There are even some companies that help people publish books for a living, and they do it for a premium price.
And with all these offers on the table, business owners need one thing. Remote Salespeople, aka High Ticket Closers.
Take a look at the example below: It starts with a marketing funnel that captures leads through an ad, then sends the lead to a training/webinar, and at the end of that training, the prospects are asked to “book a call” or “schedule a consultation.”
Include picture of a funnel leading to booking a call
This is where you come in. Business owners need a High Ticket Closer to take that prospect through a sales conversation that will inspire, motivate, and help the person make a decision. Ultimately, the owner wants the prospect to invest in themselves and purchase the high ticket offer.
Now here’s the fun part!
You don’t have to find those leads, cold call, manage clients, or have to figure out how to set up the system to put this whole funnel into place. It’s already done for you. If a business is hiring a high ticket closer, they have all of that built. They just need you. And you need that one skill (sales!) With it, you are the most marketable asset to any single business.
The History of High Ticket Sales
While the industry of “high ticket sales” seems new, this type of learning has always been around. Big names like Dale Carnegie and Zig Ziglar really paved the way for all the businesses in the High Ticket Sales industry.
They held conferences that promoted an offer, which led the audience to purchase training for thousands of dollars (if you wanted in person attention) or hundreds of dollars (if you wanted to buy the recordings and study it at home on your own).
Then came Dr. Wayne Dyer, Brian Tracy, and Tony Robbins. They continued the trend of offering conferences, seminars, and trainings for individuals and organizations. During these in-person events, they would motivate, inspire, and then put an offer in front of the audience to buy deeper coaching, or books and recordings to take home for self-study.
As the internet has grown over the past couple decades, people have been able to move more and more of these events online. This was especially accelerated during the COVID pandemic, and now some of the biggest events around the world are hosted virtually.
Tony Robbins isn’t the only one with big virtual events. A whole host of people and businesses are now entering the market with high ticket offers, including coaches, consultants, and influencers.
Growth Predictions for the Industry
I know what you’re thinking… Too good to be true, right?
From personal experience, with one hand on the Bible and one hand in the air, I can tell you, “This is the real deal.”
High ticket sales isn’t some “get rich quick” scheme. I’m not asking you to join a multilevel marketing company, or create an online drop-shipping store with knock off products.
I’m saying you just need to master one skill in a major growing industry.
A top research and data firm, Global Market Insights, stated the E-Learning Market was a $127 Billion industry. That’s just in North America, just for the year 2021. B for Billion.
Globally though, E-Learning was a $315 Billion industry in the year 2021. Again, Billion with a B.
Don’t worry we aren’t done yet.
The E-Learning market is set to grow to $1 Trillion globally by 2028, according to Global Market Insights.
As we continue to move toward more online and more remote jobs, businesses are realizing they can sell these offers in a hyper-efficient way. No more knocking door-to-door. No more sending sales reps on first-class business flights, paying for hotels and meals so their salespeople can meet clients in person. Nope!
Just put the marketing funnel online, capture email addresses and phone numbers, and a high ticket closer can have a phone call or Zoom call with anyone in the world.
The business will:
- Build an audience
- Offer a product
- Employ you, a Remote Closer, to sell the offer.
- Your sales will fuel the business. It’s that simple and growth is just beginning.
An Ideal Opportunity for the Right Person
Back to my story, just for a minute…
As my first day came around, I had no idea what I was getting myself into. Someone gave me a quick orientation of the software, and I was amazed by the well-oiled machine that was already in motion. I was told I was now a “remote closer.” All I needed to do was set my own hours by opening up my calendar, and I’d be expected to take anywhere from 5-8 appointments per day.
“Wait, what?!” I interjected.
“Chad, all you need to do is call the warm appointments that appear on your calendar. Those appointments are provided by the marketing team. No cold calling, no outreach, just enroll/close new business at the end of the call,” said my trainer.
I couldn’t believe it! My job was to wake up and close already set appointments on my calendar that I didn’t book or source on my own! On top of that, the leads were warm. They had searched for our services and inquired about it. I wasn’t starting at ground zero anymore.
It was a dream come true! Back in door-to-door sales, and even in insurance, I used to joke about how great it would be to have a list of appointments already set for myself each day, and all I had to do was collect payment at the end of the call. Now, it was really happening!
The crazy part is… that was just the beginning. I soon became the top closer in the entire company! I had mastered the one call close and was regularly bringing in over $250K in sales revenue per month. 10% Commissions. You do the math!
My life changed in an instant. I now had money to pay off debt, invest in real estate, and travel the world. I could do anything.
The industry of High Ticket Sales changed my life. And it can change yours too. Whether you’re looking for a chance to break into the industry, or maybe you’re a coach trying to bring in more revenue for your own business.
If you can master this one skill, you can make more money than people who spent years going to medical school or law school. Skip the debt, control your schedule, experience the freedom.
Welcome to High Ticket Sales, my friend!
FAQ
What do commission structures look like for High Ticket Sales Jobs?
- 10-12% seems to be industry standard. All businesses are different, but this is a good range to have in mind.
How much can I expect to earn in a year?
- $125K per year on the low end, for beginners. $175K is mid-level. $250K and beyond is top-level. Again, all businesses are different in their compensation, but these ranges are true amongst the hundreds of high ticket closers I’ve talked to.
Who is hiring high-ticket sales reps?
- Openings come and go quickly. Put your name on this list, and I’ll send opportunities your way when I hear about them.
Are there any books you’d recommend on this topic?
Is there training available to become a high ticket closer?
- Yes. Check out High Ticket Sales Academy.
Do you think I could become a high ticket closer?
- Fill out an application for a call with our team. We’ll help you evaluate if you have what it takes.
Where can I learn more about this industry?
Tagged what is high ticket sales
